Boosting your lab's visibility online starts with mastering the art of smart hashtagging. It's not just about slapping on a few trendy terms – think about creating a cohesive brand and reaching the targeted audience. Reflect on using a combination of broad research hashtags like #science|researchcommunity|innovation, but also niche detailed ones

Boosting your research group's visibility and impact in the digital age requires more than just excellent research; it demands effective dissemination. A powerful, and surprisingly simple, tool is the strategic use of hashtags. Think of them as digital breadcrumbs, guiding interested individuals – from fellow scientists to the general public –